Internet Marketing Services Dallas. Internet marketing is the single most powerful thing you can do to get your DFW company showing up in search results. Understanding how the search engines spider your content and interpret social signals can be difficult, especially if you are not involved in the internet marketing industry. Let’s walk through a few of the basics, to discover how enlisting Web Design and Company in Dallas for your internet marketing services can help establish you as an authority in your field, increase conversion rates, and establish your website as a primary financial contributor to your business.
Clicks, conversions, customers. In the real world of Dallas internet marketing, it’s what matters. Having people find you, engage in your brand, and contact your business for services. How does that happen? First, you need to establish your online goals, and what you want to gain from your website. Next, you have to show up when people search for your products or services.
When you work with Blue Curve to manage your PPC advertising campaigns, you can be confident that our experts are keeping an eye on your campaign to make sure that it performs at optimal levels.
Our team starts by identifying which keywords and phrases should be used. While you may already know many of the keywords and phrases being searched by your customers, using the most popular ones is not always the best strategy. Especially if you do business in a very competitive sector, the most popular keywords may be very expensive and may eat up your advertising budget too quickly to produce significant results.
A better strategy might be to go with less expensive keyword and phrases that will help you stretch your online marketing budget and allow your campaign to run for a longer period of time.
Once the keywords and phrases have been selected, the next step for our team will be to visit the major search engines: Google, Bing, and Yahoo! and place bids on those words. When bidding, we will also set a budget limit to ensure that you do not end up with any larger than expected bills at the end of the campaign.
Analytics and Marketing
Getting your PPC campaign up and running is only the first step in the process. PPC services from Nova Solutions also include the very important element of campaign monitoring. Our digital marketing team carefully tracks your entire campaign from its inception right through until it ends.
We use various analytics tools to track important indicators such as click-throughs, bounce rates as well as conversions. If the data indicates that something in your campaign isn’t as effective as it should be, we’ll make adjustments in order to help you get the most return on your marketing dollar
Some companies make the mistake of investing in PPC advertising and then simply using their links to direct traffic to their home page. While it is possible to do this – and even get a few conversions out of it – it is not the best strategy when it comes to Pay-Per-Click. A much better strategy is to use landing pages.
When a user comes to your website via a PPC ad, they expect to be directed right to what they were searching for in the first place. For example, say your Miami business sells all types of women’s business clothing. If you’re working with the key phrase “business skirt suits”, you want to direct your visitor to a page exclusively about business skirt suits and not just to your home page where they might have to click on several other links before they find what they are looking for. Having well-designed landing pages that correspond to your PPC keywords can make the difference between getting mediocre results with your campaign and having great results.
As web page design specialist, Blue Curve SEO is ideally suited to create effective landing pages that get conversions for your business.
Why Blue Curve SEO ?
Pay per click advertising can be a great strategy to boost your business, but it takes a great deal of skill and planning to get the full benefit out of a campaign. At Blue Curve SEO , we are confident that we have the skill it takes – in fact, we are so confident, that we will guarantee at least a 20% improvement in conversions month to month. In fact, we consider that to be quite a modest promise since our actual results tend to fall in the 30-50% range.
Putting Your Content In Front of Consumers
When you type in a search query and hit enter, you expect that the content displayed to you is valid, authentic, and trustworthy. Today’s search-obsessed consumers crave information. They want it now, fast, and valid. It is known that a business’ ability to use engaging content is the first step towards achieving profitability and online success. Our expert SEO and marketing staff can analyze your content for gaps, examine competitors strategies, learn what your market is responding to, and ensure that your brand shows up when people ask for the products or services you offer. Learn more about content marketing.
Dallas Local SEO (Business Listing Optimizations)
Dominate Local Listings in Dallas
Have you ever done a search for something local? We all have. Showing up when a user types in a local query has a better chance of creating a conversion since the results are displayed with address, phone number, and website information. Users can see who you are and what you do, before ever even visiting your website. With our local business listing optimization, we can repair your existing profile, set up a new one from scratch, and merge duplicate listings that may be affecting your rank into one account. Learn more about local business listing optimization.
Be a Social Butterfly Across All Major Networks
The purpose of social media marketing can be summed up in a simple phrase: “Validating what your website says it does, using social platforms.” Having a large social network validate your business’ message gets you additional exposure while broadcasting to search engines “Look, he/she really does this!” Beginning in 2013 search engines started looking at contributing social factors to make validating a business’ authenticity easier. Also, a strong social media campaign can get people to follow your company’s updates, products and contact you when they are ready to purchase. Learn more about social media marketing.
Dallas Directory Submissions and Backlinking
Establish Authority & Trust for Your Business
How many trusted sources point back to your business? Establishing backlinks and links from trusted sources can be the most rewarding, and most misunderstood area of internet marketing. At Web Design and Company, we don’t create profiles, we establish indentities. We submit your business information to relevant, trusted directories, where search engines and users will interact. Learn more about directory submission services.
Your Business Reputation is Everything
Ever get a bad review? It happens. No matter how hard you try, you can never please everyone. A single or multiple bad reviews should not have a negative impact on your internet marketing campaign. Through our connections in the industry, we can work with our Search Partners to remove, or choose not to display negative review information. If a review cannot be removed, our reputation management team knows how to respond to bad reviews, while displaying your business in a positive light. Are you a new business? We can help you gain reviews on trusted social platforms, to gain a strong foothold in your industry. Learn more about online reputation management.
Know Where You Rank Without Having to Manually Search
Ever wondered what you rank for, and where you show up in search results? Yes, you probably have an idea of where you rank regarding the more popular search phrases, but do you know how people are reaching your site? With Google Analytics showing less and less keyword information, it’s only a matter of time before all your search info says “not provided.” We can help. Web Design and Company has keyword tracking software that allows you to create keyword lists of what is important to you, and display where you rank for your given terms. All at no performance cost to your current website, and without any black hat SEO or detrimental ranking worries.