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So, now it is time to post on Facebook or Twitter…but what do you share? If you don’t have something useful to provide to your audience (and prospective audience), why should people take notice? But give ’em great content and they’ll be your best friend forever!

Fresh, useful and regular content is the key to effective social media marketing. And that requires a content marketing strategy.

We will develop a comprehensive content marketing strategy for your organization so that you can effectively tell your story and grow your tribe. Additionally, the Dapper Goat team will produce the content required for your various channels, including blogs, infographics, white papers, and video.

The content we create does more than just look pretty — it drives a bottom-line impact.

Based on your primary marketing goals, we determine the best combination of tactics and corresponding content for each step of the buyer’s journey, meaning the entire content strategy is customized for your particular objectives.

We’ve never believed in one-size-fits-all marketing, and we’re ready to take on the challenge of reaching your goals using a content marketing plan tailor-made just for your brand.

Strategy-­Driven Content

With a consistent cadence established for your quality, optimized content, you can start to see positive trends in online traffic, leads, conversions, and more. It all starts withcreating content.

While some of our content services will have more style and sizzle (videos, infographics, or quizzes), it’s critical that you have an SEO foundation and relevancy to your written, editorial content. That’s because the actual words you publish on your site —blog posts, articles, and landing pages — represent what Google can crawl, understand, and rank.

All of our clients have different needs and goals, so Vertical Measures carefully crafts a variety of multi­-channel content creation packages. We have established processes for creating all of the following types of editorial content, and we’ll work with you to find the right mix:

  • Articles
  • Quality blog posts
  • White Papers
  • Case Studies
  • Landing pages
  • Free guides
  • E-­books
  • Interviews

A Personalized Content Strategy For Your Business

We Build a roadmap for content marketing success.

Communicate and connect with your ideal audience.

Content marketing caters to your audience, no one else (not even you!). Why? People want to be informed, educated and entertained. Content marketing satisfies those essential needs with timely, relevant, high-quality (dare we say) delightful content! It breaks the ice, builds trust and influences people that see value in what you are sharing.

Create content that has a purpose.

Do you want to be a thought leader in your industry? Increase website traffic and quality leads? Don’t create content for content’s sake. It must have a purpose. Start with a strategy and you’ll connect with the right customers at the right time for the right reason.

To be successful with content marketing, you need CONTENT. Good content.

You need e-books, social media posts, blogs, whitepapers, infographics, case studies, and videos — for starters. And here’s the good news, creating create content is what we do best

Connect with customers when it matters.

The customer’s journey has changed. Today:

  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.
  • 70% say content marketing makes them feel closer to the sponsoring company.
  • 60% say that company content helps them make better product decisions

If you want your target audience to notice you, have something valuable to say… and say it often

We help companies grow their online audience, increase brand awareness and break through the noise with content that connects.

Consistent, quality content is easier than you think.

Is content creation driving you crazy? You’re not alone. One of the biggest challenges in content marketing is churning out consistent content. You need to publish content that guides your audience to a specific point – and aim it toward each stage of the buying cycle. Why? Your audience is looking for quality information and you need to provide it.

Move your audience to take action.

To have an impact, start with understanding context first, create content to fit and then distribute that content on a channel that fits both context and content. This includes blog posts, white papers, social media posts, e-books, infographics, case studies, etc. Know what kind of content your audience consumes.

Create content that is focused on your buyer’s pain points – not your product or brand.

With the right mix of content assets, you can reach your buyers at all of the important touch points along their journey. From problem discovery to their final decision-making – every word counts.

Achieve specific business goals with engaging content.

Why do you need to publish great content on a consistent basis? Getting found on search and social is only the first step. Content helps you:

  • Build brand awareness – or reinforce your awesomeness.
  • Find new leads and nurture them toward a sale.
  • Convert leads by showing why your solution is the best to meet their unique needs.
  • Provide excellent customer service that will have customers singing your praises.
  • Keep in touch with customers after the sale to improve retention.
  • Build a passionate subscriber base who spread the word for you.

Can brands create their own content internally? Sure they can.

But more and more marketers understand that with so much content “out there,” the bar is scaling up. And it’s going to go even higher.

Quality matters. Consistency matters. And if you don’t have the time or resources to do it yourself, you can bet that your competitors will.